73% of companies with annual revenues of less than $150 million agree that social media is integral to their marketing mix, while two-thirds of companies with revenues of more than $150 million agree, according to an September 2012 report from Econsultancy, produced in partnership with Adobe. Social media’s importance extends beyond just marketing, though: three-quarter of company respondents from the smaller businesses agree that a social media strategy is integral to their business strategy, while 66% of larger businesses agree.
Just 11% of client-side respondents from businesses with annual revenues of more than $150 million disagree that social media is integral to their business strategy, although an additional 24% are neutral on the topic. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.