![Suspicious Web & Mobile Traffic, 2013-2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/SolveMedia-Suspicious-US-Web-and-Mobile-Activity-Q1-2013-Q2-2014-Sept2014.png "Chart - Suspicious Web & Mobile Traffic")
Some good news on the bot traffic front, as levels of suspicious web activity dropped to 45% – still a high figure, but an improvement nonetheless from the high of 61% in Q4 2013. Levels of suspicious mobile activity in the US also declined quarter-over-quarter, from 24% to 18%, the lowest figure in at least 6 quarters of measurement. Expect those levels to rise again, though, warns Solve Media, as the holiday season approaches and ad spending picks up. Overall, 31% of US web traffic was confirmed as bots, as was 12% of mobile traffic. Separately, Solve Media notes that the CPG vertical is seeing above-average levels of mobile bot traffic, with that attributed to rising mobile ad spend in the sector. Source: Solve Media
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