![Top Reasons Companies Form Strategic Partnerships, September 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/09/CMOCouncil-Strategic-Partnership-Drivers-Sept2014.png "Chart - Top Reasons Companies Form Strategic Partnerships")
Some 85% of survey respondents report that strategic partnerships and alliances are at least important to their business, although 43% say that less than 60% of their partnerships have been successful. Effective partnerships are most beneficial in acquiring new customers (68%) and increasing revenue (66%), per the report, and respondents most commonly seek them out to gain access to new ideas, insights and innovations (44%) and because of the complexity and pace of business (35%). Source: CMO Council / Business Performance Innovation (BPI) Network
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.