Canalys recently estimated that the number of wearable band shipments worldwide would jump 129% between 2014 and 2015 to hit 43.2 million units, with smart bands and watches—devices like the Apple Watch, which are capable of running third-party apps—accounting for 28.2 million of that total. Read the rest at eMarketer.
Posted in Consumer Behavior, Mobile Marketing
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.