Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014.
On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only 5.59% of the clicks. On the first page alone, the first 5 results account for 67.60% of all the clicks and the results from 6 to 10 account for only 3.73%. Read the rest at Marketing Land.
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![Chart - Click-Through Rates For Google Organic Results By Ranking Position Click-Through Rates For Google Organic Results By Ranking Position [CHART]](http://marketingland.com/wp-content/ml-loads/2014/10/ranking-position-CTR.png)
![Chart - Click-Through Rate Percentage For Google Organic Results By Ranking Position Click-Through Rate Percentage For Google Organic Results By Ranking Position [CHART]](http://marketingland.com/wp-content/ml-loads/2014/10/position-vs-ctr-awr-study.png)