![Lack Of Marketing Integration, May 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/178001-179000/178788.gif "Chart - Lack Of Marketing Integration")
Just 7% of respondents said their organizations were prepared to execute cross-channel marketing, while 35% said they were “not really” ready. And fully 62% of respondents agreed that their messaging, execution and delivery strategies weren’t aligned across touchpoints, compared with just 10% who disagreed with this statement.
Of course, mobile plays a huge role in cross-channel marketing, and this year, more marketers were focused on integrating this channel into their strategy: 76%, vs. 60% in 2013. However, respondents still had a long way to go here as well. Just 23% had integrated mobile messaging, and only 16% said the same about push notifications. Read the rest at eMarketer.
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