The Pinterest user base is remarkably similar to the overall US internet population in terms of its age demographics, according to a September 2012 study from Compete. 66% of Pinterest users are aged 35 and older, compared to 64% of the US internet audience, and a plurality of both Pinterest (22%) and domestic internet users (21%) are aged 35-44. Meanwhile, a Pingdom study released in August finds that as of June 2012, the average age of a Pinterest user was 40.1, 5th highest among the 24 social networks studied. That study also found 63% of Pinterest users to be aged 35 and older.
The Pingdom estimates are based on June 2012 age data from Google’s DoubleClick Ad Planner, and relate to the US only. The study reveals that LinkedIn has the oldest average user base, at 44.2 years old, with 79% aged 35 or older. Next-oldest on average are Yelp (42.2), Facebook (40.5), and Flickr (40.2) users. Read the rest at MarketingCharts.
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