![Enterprises' Most Desired Online Capabilities, August 2014 [TABLE]](https://www.marketingcharts.com/wp-content/uploads/2014/08/TCS-Desired-Capabilites-from-Digital-Initiatives-Aug2014.png "Table - Enterprises' Most Desired Online Capabilities")
Depending on the industry, between 51% (utilities) and 90% (media and entertainment) of large enterprises see digital initiatives as being at least of major importance to their market and financial success in the next 5 years. The capabilities that are most desired from digital initiatives range across industries; for example, retail respondents are most interested in creating micro-segments of customers (77%), while CPG and high-tech respondents are looking primarily to monitor customers so as to identify improvements to existing offerings. Source: Tata Consultancy Services (TCS)
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