![Content Marketing Metrics: Most Effective Activities, May 2013 [CHART]](http://blog.visual.ly/wp-content/uploads/2014/08/Screen-Shot-2014-08-17-at-10.23.36-PM.png "Chart - Content Marketing Metrics: Most Effective Activities")
In the past, marketers looked at simple numbers to measure content marketing. Metrics such as page views, clickthrough rate, likes and shares provide a view of how an online audience is engaging with content, but these have proven to be shortsighted. Each of these metrics tells only one part of a content marketing story. And in some cases, they can convey this one part in a number of different ways depending on the interpretation. This can lead to misguided insights, a false perception of successes or failures, and faulty recommendations for future campaigns. Read the rest at Visual.ly.
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