![CPG Execs' Top Strategic Priorities, July 2014 [CHART]](https://www.marketingcharts.com/wp-content/uploads/2014/07/KPMGCGF-Consumer-Goods-Top-Strategic-Priorities-July2014.png "Chart - CPG Execs' Top Strategic Priorities")
Some 56% of consumer goods executives identify data analytics as “very” or “critically” important to their strategy this year, with omni-channel/digital strategy (54%) and regulatory compliance (54%) closely following. Almost half of respondents also see data security and privacy as a strategic priority this year – with this expected to rise alongside the increasing amount and use of data. Source: KPMG International / Consumer Goods Forum [PDF]
Posted in Consumer Behavior, Marketing Analytics
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