![Metrics Used To Measure Content Marketing Success, May 2014 [CHART]](http://www.emarketer.com/images/chart_gifs/175001-176000/175276.gif "Chart - Metrics Used To Measure Content Marketing Success")
May 2014 polling by Contently found that these soft social metrics weren’t just common for measuring content on such platforms—they were also among the most popular ways marketers were measuring content marketing success overall. Nearly two-thirds of US content marketers said they used social shares and “likes” to determine success, the second most popular metric. Conversions and sales fell at the low end again, cited by 42.1%. Read the rest at eMarketer.
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