Overall, 92% of consumers in Germany said they owned at least one mobile phone, whether smartphone or feature phone. Seniors 65 and older were the least likely to have any kind of mobile: One in five didn’t have a mobile phone. By contrast, among the 14-to-30 age bracket, just one in 100 had no phone.
More widespread smartphone use is also driving up mobile web access. According to the “Connected Consumer Study” conducted by TNS and Google, 63% of consumers in Germany ages 16 and older went online via smartphone each day in Q1 2014—a rise of 11 percentage points since Q1 2013. Daily web access via PC fell below the rate of daily smartphone access for the first time ever. Read the rest at eMarketer.
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