The informational needs of doctors and other healthcare providers have likely helped to push the adoption of mobile devices—their ability to put a number of resources at practitioners’ fingertips is surely invaluable. Unsurprisingly, doctors with a need for clinical information reported the highest use of multiple devices. Oncologists reported the highest use of all three devices at 59%. Cardiology was not far behind at 54%, followed by primary care physicians (48%), psychiatrists (44%), nurse practitioners (40%) and physician assistants (30%). Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.