orkut was once the most popular social network in Brazil, but Facebook has since taken the top spot. A study from F/Nazca Saatchi & Saatchi found the percentage of internet users accessing orkut fell from 78% in April 2011 to 57% in April 2012. Experian Marketing Services (formerly Serasa Experian Hitwise) placed the site third in April 2013. eMarketer estimates Facebook user growth will reach 48.5% in Brazil this year. Read the rest at eMarketer.
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