Consumers are more social on mobile devices than on desktops, declares ShareThis, as the result of its new study comparing 4.9 billion social signals on the desktop web against 1.2 billion signals on the mobile web. The data, aggregated from the 2.3 million sites in the ShareThis network (which reached 87% of online Americans in June), indicates that sharing propensity is almost twice as high among mobile users than desktop users.
What does that mean? Looking at various devices, the study finds that sharing accounted for 7.7% of activity among mobile users on the ShareThis network, compared to 4.4% among desktop users. Broken down by device, the iPhone leads (12.4%), followed by Android (7.4%) and BlackBerry (6.3%). Interestingly, sharing propensity on the iPad (3.4%) trails both Macs (5%) and PCs (3.9%). Read the rest at MarketingCharts.
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