According to a May 2012 survey from Trone Brand Energy, nearly one-third of US dog and cat owners spent 30 minutes or more each week researching topics about their pets’ nutrition and well-being. When not busy seeking pet care insights, owners are also prolific sharers of videos, tweets and Facebook posts about their pets and those of others.
For pet brands, pet owners’ need for information and their impulse to show off their pets present myriad opportunities for engagement. Read the rest at eMarketer.
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