Marketing budgets continue to improve across major regions, although growth appears to be slowing, per Warc’s latest Global Marketing Index (GMI). This month, the budget component of the index recorded a value of 51.5, down from last month’s 52.7 and May’s peak of 54.3, but still marking the 7th consecutive month above the threshold value of 50. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.)
Looking at the budget component breakdown by region, the data reveals that marketers in the Americas are still the most bullish, with a reading of 55.8 (down from 56.3 in June). Those in the Asia-Pacific region showed a marked decline this month, falling to 50 from last month’s peak of 55.5. Europe’s budget sentiment stood at 49.7, halting a downward trend that had brought the reading down to 48.3 in June. Read the rest at MarketingCharts.
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