Americans who like big brands on Facebook tend to do so primarily to support those brands (49%) and get a coupon or discount (42%), with many also doing so to receive regular updates from the brands (41%), according to survey results from Syncapse. Previous studies surrounding Facebook likes have indicated that discounts trump loyalty as a motivator, suggesting that it’s more appropriate to group the top factors together than to declare one the outright winner. Read the rest at MarketingCharts.
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