A VideoHub study offered insight into the times of day and days of week advertisers could find the most success reaching and resonating with video viewers.
According to the findings from the video operating system for brand marketers, publishers and agencies, the hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network. This was unsurprising considering that during these typical work hours, mobile and desktop devices are the primary viewing screens for most consumers. Read the rest at eMarketer.
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