Marketers and advertisers interested in content marketing also face the challenge of figuring out what form their content should take. A January 2013 study of marketing decision-makers worldwide conducted by marketing software company CopyPress found that the most marketers thought the best return on investment (ROI) came from featured articles (62%), videos (52%) and white papers (46%). Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.