A recent survey from the NPD Group found that computer users are increasingly turning to their smart devices to browse the web and access Facebook. New data from FreeWheel shows that professionally-produced online video viewing is also migrating from computers to devices such as smartphones, tablets, and game consoles. In Q4 2012, non-PC/Mac devices accounted for 12% of video views, per FreeWheel’s report, triple their share from Q1, and 6 times their share from a year earlier.
12% is still a fairly nominal figure, of course, but the rapid growth rate (30% greater volume of views quarter-over-quarter) portends higher numbers in the near future. That’s likely to consume a lot of mobile bandwidth: according to Cisco, half of worldwide tablet data consumption (and 45% of smartphone data consumption) could be attributed to video streaming and communication applications (such as YouTube, Hulu, and Netflix) during Q4 2012. Read the rest at MarketingCharts.
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