As a source for news and entertainment, television reigns supreme—for now. An online survey of over 2,000 US adults carried out for Belkin by Harris Interactive found that men and women of every age group expected TV to be their primary source for both news and entertainment in 2013. This was more true of women than men, and of older people than younger people.
In the 18- to 34-year-old demographic in particular, TV’s edge is slipping. Just 30% of that group said they expected TV to be their primary source of news and entertainment this year, with 28% saying it will instead be their laptop computer, and another 17% citing their smart phone. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.