Consumers are spending far more time in retailer applications, per data from Flurry. Measuring time spent by consumers across 1,863 iOS and Android shopping apps from December 2011 to December 2012, Flurry finds that retailer apps saw a massive 525% jump in time spent, roughly double the growth rate in time spent with the average shopping app (274%). As a result, retailers captured a greater share of engagement in the shopping app category, growing from 15% to 27%.
The study breaks the shopping app category into 5 major segments: retailer apps; price comparison; purchase assistant; online marketplace; and daily deals. While all segments saw growth in time spent, none were quite as meteoric as retailer apps. Price comparison (+247%), purchase assistant (+228%), and online marketplace (+178%) each trailed retailer apps in consumption growth, but nevertheless grew faster than the average app (+132%). Only time spent with daily deal apps grew more slowly than the average app (126% vs. 132%). Read the rest at MarketingCharts.
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