Global enthusiasm for television means that an increasing number of people are willing to pay to watch. According to ABI Research, an additional 47 million people worldwide signed up for a pay TV package in 2012, bringing the total number of global subscribers to 864 million. In 2013, ABI expects another 43 million to sign up, so that global subscribers will number 907 million by year end. Read the rest at eMarketer.
Posted in Consumer Behavior, Video Marketing
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