For consumers, the question of what to eat is often followed by “What’s nearby?” Today, smart phones are where many are turning for guidance, according to a new eMarketer report, “Mobile Fast Food Marketing: How QSRs and Fast Casuals Are Getting Quicker and Faster.” With the help of store locators, menu finders, mobile coupons and ordering apps, searchers are making more dining decisions while on the move. Read the rest at eMarketer.
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