In a digital age in which most customer interactions are in some way measurable, two-thirds of companies surveyed worldwide by Capgemini in February described themselves as “data driven,” suggesting that most business executives recognize the value of data in improving operational success. But with the exception of budgeting and planning, most executives surveyed by McKinsey & Company in April indicated a sizeable gap in their use of “Big Data.” Read the rest at eMarketer.
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