With smart phones and tablets in the hands of more HCPs, the devices are becoming a key delivery channel for industry news, continuing medical education, and to educate prescribers about new products and treatments. The March 2012 MedPage Today survey found that 55% of US physicians used a mobile device for learning and 67% used one for encyclopedic knowledge. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.