Fully 88% of American smart phone and/or tablet users are willing to provide some level of personal information over their devices in exchange for offers that are valuable to them, according to results from a McAfee survey, conducted by Harris Interactive and released in November. These respondents are most commonly (76%) happy to put aside worries about clutter and be willing to provide their email address.
In exchange for such offers as free items, discounts, or reminders about future offers, 62% of smart phone and/or tablet users are willing to provide their names; 56% their ages; and 36% their addresses and mobile phone numbers. Just 7% are willing to provide their credit card numbers, and 3% their social security numbers. A reticent 12% say that they would not be willing to provide any personal information in exchange for such offers. Read the rest at MarketingCharts.
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