For email marketers, one of the main challenges is cutting through the clutter. Here’s why: according to [PDF] a Blue Kangaroo online survey of more than 1,000 US adults aged 18-64, a whopping 43% said that more than half of the new emails in their inbox the week prior to the survey came from marketers (including daily deals, retail newsletters, and sales alerts). In fact, 8 in 10 respondents said that more than 20% of their new emails came from marketers.
Strikingly, the percentage of respondents (43%) getting more than half of their emails from marketers corresponds almost exactly with the percentage (44%) who feel they are getting somewhat or much too many marketing emails. This suggests that the threshold marketing email volume for consumers is roughly half of their new emails (although this does not account for the actual number of emails an individual might have). Read the rest at MarketingCharts.
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