Among registered voters who use text messaging, 19% have sent text messages related to the campaign to friends, family members, or other people that they know and 5% have signed up to receive text messages directly from a candidate or other group involved in the election. Text messaging users of all political stripes are equally likely to take part in these activities.
In addition, some 5% of these text messaging users say that during this campaign they have received unwanted election-related text messages that they did not sign up to receive. For the most part, these unwanted messages are a relatively infrequent occurrence—1% of these voters say that they receive these messages “every few days,” and 1% receive them “once a week,” while 3% receive them less frequently than that. Read the rest at Pew Internet & American Life.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.
![Political Text Messaging [TABLE] Table - Political Text Messaging](http://www.pewinternet.org/Reports/2012/Election-2012-Mobile/Main-Report/~/media/C03965FBC51948DBBE318275F46BE967.jpg?w=528&h=538&as=1)