Some 27% of registered voters who own a cell phone have used their phone during this election campaign to keep up with news or information related to the election or politics. There are no significant differences on this question related to party affiliation, although registered voters who identify as politically liberal are a bit more likely than conservatives to use their phone for this purpose. Read the rest at Pew Internet & American Life.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.