Women login to Facebook more often than men, and are more likely to be spurred by a fear of missing out on important news, says new data released by MyLife, conducted by Harris Interactive. Two-thirds of the online survey’s female Facebook members said they login to the social network at least once a day, compared to 54% of the male Facebook members, while 1 in 5 women (and 15% of men) login 2-3 times a day.
Overall, Facebook use is nearly universal among the women surveyed (95%), and the social network is popular among men, too, with 86% reporting use. Read the rest at MarketingCharts.
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