47% of Americans living in households with annual household income (HHI) of $75,000 or more now own tablets, according to an October 2012 report from Pew Research Center’s Internet & American Life Project. That figure drops to 32% among those living in households earning $50,000-$74,999, 27% in households earning $30,000-$49,999, and 10% in households earning less than $30,000.
This ownership skew towards more affluent households is in line with June results from the Online Publishers Association (OPA) and Frank N. Magid associates, which found that $100k+ households accounted for 20% of the tablet user base, as compared to 12% of the survey sample. Similarly, those with an HHI of at least $50k accounted for 59% of the tablet users, versus 41% of the total sample. Read the rest at MarketingCharts.
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