The research found that in Q2 2011, more than half of retailers with mobile web store locators enabled geolocation from the site. That number was up to 82% a year later, in Q2 2012. Locating specific products via a mobile device before heading to a store might be even more advantageous for information-hungry, time-crunched shoppers. About half of retailers enabled that function via mobile websites as of this year. Read the rest at eMarketer.
Posted in Mobile Marketing, Web Development
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