Respondents were most likely to tell Econsultancy and Adobe that they were using social media as a brand awareness channel, with more than six in 10 agencies and companies indicating this. Even so, failing to measure beyond soft metrics can only bring a limited understanding of how social media might be affecting brand awareness.
The companies surveyed were most likely to be active on Facebook and Twitter (86% each), followed by YouTube and LinkedIn. Read the rest at eMarketer.
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