48% of Americans would rather “live for today” than “plan for tomorrow,” according to [PDF] September 2012 survey results from Ipsos. Americans skew above-average in this preference, 4% points higher than the 44% average among respondents from 25 markets worldwide. Within the US, women show a stronger preference for living for today than men (49% vs. 46%). Americans aged up to 49 years old are virtually split in their choice, but those aged 50 to 64 show a clear preference for planning for tomorrow rather than living for today (57% vs. 43%). Read the rest at MarketingCharts.
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