The etailers surveyed had a different focus—with solid foundations in the basics of online selling, they were more concerned with assets that CPG manufacturers are in a unique position to bring to the table, including new and exclusive products, demanded by fully 100% of respondents. Web-only product offerings were attractive to more than seven in 10 online retailers, and there was also significant demand for better product info and more marketing investment from CPG brands. Read the rest at eMarketer.
Posted in eCommerce
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