When asked about the digital marketing channels having the greatest impact on their businesses, 58% of senior executives working for large retailers point to social media, per KPMG survey results [pdf] released in June 2012. Interestingly, this puts social media’s impact on par with online shopping, which was cited by 59% of the respondents. It also means that more retailers see social media as having had a great impact on their business than email campaigns (49%), mobile shopping (36%), and mobile promotions (28%). Read the rest at MarketingCharts.
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