econsultancy-customer-behavior-attitudes-june2012.pngMany executives working at companies with e-commerce or e-business components have only a limited understanding of why people abandon the shopping cart or transaction, according to [download page] a survey released in June 2012 by Econsultancy in association with Tealeaf. As a result, all the respondents say that understanding why people do this is either very (83%) or quite (17%) valuable information, although the vast majority (85%) have difficulty collecting it. Similarly, while almost all respondents place some value on understanding why visitors leave the site without converting, and what types of content make people more likely to convert, more than three-quarters say it is at least quite difficult to gather this type of information. Read the rest at MarketingCharts.
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