Shipping also emerged as the main reason buyers abandoned their cart before completing a purchase; 57% of respondents said they had added items to their cart not to buy them, but to figure out what the total purchase cost would be with shipping included. Almost as many buyers, 55%, stopped the purchase process after discovering higher-than-expected shipping costs. In order to keep these customers moving along the sales funnel, retailers need to clearly explain shipping policies up front and provide cost estimates as early as possible. Read the rest at eMarketer.
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