More time spent at home during the pandemic means more time being spent on social media. But not all social platforms are benefiting in the same way.
Expect American adult social network users to log an average of 1 hour, 22 minutes (1:22) per day in 2020, up nearly 7 minutes over last year.
For this forecast, eMarketer estimated total social network time spent among adult users, which includes breakouts for adult users of Facebook, Instagram and Snapchat.
Compared with its previous forecast in Q4 2019, eMarketer has increased projections for overall social network usage in 2020, plus increased estimates for the three platforms.
Previous forecast had time spent by social network users growing by only 6 seconds—but the new forecast now shows an unexpected bump in engagement for 2020. This will be the first year of positive growth in time spent among US social users since 2017. Read the rest at eMarketer.
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