In Russia, where smart phone ownership is growing but feature phones still dominate the market, consumers are starting to familiarize themselves with QR Codes—but most still don’t know what 2-D mobile barcodes are, according to data from market research firm and consultancy J’Son and Partners.
The company found that as of July 2012, 59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them. Read the rest at eMarketer.
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