According to mailbox tech company Package Concierge, more than half (58%) of internet users ages 18 to 25 had ever used buy online, pick up in-store (BOPUS).
And among that group, nearly two-thirds said they had used BOPUS within the past month.
Convenience, unsurprisingly, was a major driver.
Fifty-nine percent of Gen V respondents said they had used BOPUS because they wanted to get a product in their hands quickly.
Another 30%—who were recognized as last-minute shoppers—used the service because they needed something immediately.
Another 18% said they liked an item online but wanted to see it in-person before buying, and slightly fewer (15%) received a discount if they used the BOPUS option. Read the rest at eMarketer.
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