Marketing Reports, Surveys & Polls For February, 2019

Here’s a round-up of the marketing reports we’ve been tracking this month:

Advertising

• eMarketer – Digital Video Advertising Best Practices [PODCAST]
• AdWeek – These Were the Most Viewed and Searched Super Bowl Ads and Moments on YouTube
• Marketing Land – Report: YouTube ad revenue jumped 11% in 2018 thanks to repeat advertisers
• eMarketer – Agency Pros Say Fraud Is Biggest Threat to Their Budgets
• Ipsos – Google tops Ipsos real-time, nonconscious ranking of Super Bowl ads
• eMarketer – Advertisers Now Pay More for Facebook Users’ Attention
• Marketing Charts – Super Bowl 2019 Data
• TechCrunch – Facebook and Google still offer the best value for mobile advertisers
• eMarketer – Video Ads: Out of Stream… Out of View? [PODCAST]
• MediaDailyNews – U.S. Digital Ads Top Traditional Media, TV Sinks 2.2%
• Marketing Land – Google touts ROI of AMP display ads, adding they perform best on AMP web pages
• MediaPost – B2B Advertising Is Boring Prospects, Study Finds
• eMarketer – Does OTT Have an Ad Fraud Problem?
• Marketing Charts – Retail Marketers Look Favorably on Amazon Ads
• MediaPost – In-App Ads, Header Bidding Enjoy Solid Growth
• eMarketer – US Digital Ad Spending Will Surpass Traditional in 2019
• SearchMarketerDaily – Alphabet Earnings: Google Cost Per Click Declined 29%
• eMarketer – After Privacy Meltdowns, Can Digital Advertising Avoid Change? [PODCAST]
• Marketing Charts – What Are The Top Perceived Benefits of Programmatic In-App Ads?
• eMarketer – Dealing With Digital Ad Fraud [PODCAST]
• DigitalNewsDaily – Amazon Advertising Least Trusted Platform, Survey Finds
• eMarketer – B2Bs Leverage Programmatic to Target Specific Accounts
• Marketing Charts – Benefits of 5G Technology Appeal to Consumers And Advertisers Alike
• eMarketer – Next on Netflix: Advertising?
• Marketing Charts – US Internet Advertising Revenues Post 22% Y-O-Y Gain in Q3 2018
• eMarketer – When Do Ads Actually Grab Attention? [PODCAST]
• Marketing Charts – Local Radio Stations Capitalize on Digital Ad Revenue Growth
• eMarketer – In Search of Scale, Direct-to-Consumer Brands Flock to TV
• eMarketer – The Brand Safety Debate Reignites [PODCAST]
• eMarketer – Still Early Days for TV Ad Innovation

Analytics

• eMarketer – How Data Science Is Changing Marketing Attribution
• eMarketer – Why Is Mobile App Ad Viewability So Hard To Measure?

Artificial Intelligence

• O’Reilly – Artificial Intelligence Now
• Marketing Charts – CEOs: AI Will Have Larger Impact Than the Internet
• eMarketer – Explain Yourself, AI

Audio Marketing

• Inc. – 48% Of Marketers Believe Amazon’s Alexa Is Better Than Google Assistant, Siri, Or Cortana For Marketing
• eMarketer – The Uncomfortable State of Voice Commerce
• Mobile Marketer – Study: Voice assistant usage to surge 320% to 8B by 2023
• The Verge – Over 200 million tracks have been uploaded to SoundCloud
• Chartable – Here’s why we’re entering the Golden Age of Podcasts, in 10 graphs
• eMarketer – Men Lead In Smart Speaker Shopping
• Marketing Charts – Retailers See Voice Ordering As More Opportunity Than Threat
• YouGov – If you were in the market for a new car, would you be more likely or less likely to buy a car with a voice-activated digital assistant than one without?
• Statistia – Spotify vs Apple Music Growth, 2015-2018

Augmented Reality

• eMarketer – The Future of Augmented Reality [PODCAST]

B2B Marketing

• Marketing Charts – These Are The Most Difficult B2B Marketing Skill Sets to Hire For
• Customer Attuned – 3 vital B2B findings from Dimension Data’s 2019 CX Report

Big Data

• eMarketer – Dealing With an Explosion of Mobile Data [PODCAST]
• Econsultancy – 55% of marketers say ‘better use of data’ for audience targeting is a priority in 2019

Brand Marketing

• ZDNet – One in three businesses are unsure about their 2019 online strategy
• Marketing Charts – Brand Marketers Look to Excellent Customer Service to Cut Through the Noise
• Campaign – No one would care if 77% of brands died overnight, study claims
• eMarketer – How Much Trust Do Consumers Give Brands? [PODCAST]
• Statista – Brands Americans Can’t Do Without
• Marketing Charts – These Are the Most “Intimate” Brands in the US

Consumer Behavior

• Inverse – Largest-Ever Study on Perfectionist People Has Scientists “Greatly Troubled”
• Ipsos – Americans Like Buying Local and Amazon.com
• eMarketer – And the Winner Is … the Oscars? [PODCAST]
• Marketing Charts – Who’s Spending Their Money? Some Surprising Answers.
• Statista – Reasons People Do Online Dating
• eMarketer – How the Internet Changed Valentine’s Day [PODCAST]
• YouGov – Pizza Preferences [PDF]
• EmailMarketingDaily – A Quarter Of Consumers Will Dump A Brand After Bad Personalization: Study
• Slack – Good collaboration, bad collaboration: A new report
• Statista – Digital Camera Sales, 2003-2018
• eMarketer – The Not So Super Bowl [PODCAST]
• YouGov – Valentine’s Day Behavior [PDF]
• Pew Research – Smartphone Ownership Is Growing Around the World, but Not Equally
• Statista – The State Of The Unions
• YouGov – How often do you leave comments on stories/articles you read online?
• eMarketer – Valentine’s Day 2019: Fewer Givers, Greater Spending
• Statistia – Super Bowl Spending, 2007-2019
• YouGov – National park use [PDF]

Consumer Attitudes

• Ipsos – Most Americans Working Full-Time Report Feeling Stressed at Work
• YouGov – Which of these values is most important?
• Gallup – U.S. Small-Business Owners’ Optimism Down From Record High
• MarTech Today – 83% of consumers now aware of marketers tracking their locations — study
• Ipsos – Global study finds high levels of concern about aging and paints a worried picture of later life
• YouGov – Should people consider the long-term effects of climate change when they’re deciding whether to have children?
• Gallup – Americans’ Confidence in Their Finances Keeps Growing
• Ipsos – Almost half of Americans do not have confidence in the press
• YouGov – How much paid leave should fathers receive following the birth or adoption of a child?
• Gallup – Most See U.S. Economy as Slowing or Declining
• Ipsos – Those Open to Going to a Professional to Improve Their Appearance Say Looking Their Best is Important
• AdAge – Most economists see U.S. recession by 2021, survey shows
• Ipsos – Worker preparedness and consumer attitudes toward automation vary widely across countries
• YouGov – Diversity in movies [PDF]
• Gallup – Six in Seven Americans Satisfied With Their Personal Lives
• Ipsos – Nearly Half of Americans Say They Would Feel Sad If Printed Materials No Longer Existed
• YouGov – What is your favorite kind of chocolate?

Content

• Backlinko – We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
• Content Marketing Instutute – Do Agencies Practice the Content Marketing They Preach?
• MarketingProfs – What B2B Firms Get Wrong About Thought-Leadership Content
• The Drum – Custom content created by publishers outperforms brand-produced material finds Economist Group study
• MediaDailyNews – Number Of Indispensable Brands Falls To 23% Worldwide, ‘Meaningful’ Content Rises

eCommerce

• eMarketer – More Than Half of US Households Will Be Amazon Prime Members in 2019
• Statista – Amazon Growth, 1997-2018
• eMarketer – Why Doesn’t Everyone Just Buy Their Groceries Online? [PODCAST]
• Marketing Charts – These Were the Top 10 CPG E-Commerce Categories in 2018
• eMarketer – Walmart’s Secret for Online Success [PODCAST]
• eMarketer – Are Younger Shoppers Always More Tech Friendly?
• Marketing Charts – Consumers Prefer Visual to Text Information When Shopping Online
• eMarketer – Thanksgiving Day Is Now the No. 3 Online Shopping Holiday
• Marketing Charts – Here Are the Top Reasons Consumers Buy Apparel on Amazon
• eMarketer – Top Six Things Customers Want from Online Grocery Stores
• eMarketer – Digital Investments Pay Off for Walmart in Ecommerce Race

Email Marketing

• Marketing Charts – The State of Email Engagement
• EmailMarketingDaily – Welcome Emails Produce High Open Rates Worldwide: Study
• HubSpot – Forms Aren’t Dead: The State of Email Lead Capture in 2019
• EmailMarketingDaily – Study: Consumers Prefer Email For Complaining To Brands
• Marketing Charts – What Are The Most Effective Email Re-Engagement Campaigns?
• EmailInsider – Escaping The Spam Box: Fewer Emails Are Ending Up There, Study Shows
• Marketing Charts – Email Marketing Priorities Prove Difficult to Execute
• EmailMarketingDaily – Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds

Ethnic Marketing

• Marketing Charts – Asian-American Households Continue to Enjoy Above-Average Incomes

Event Marketing

• Marketing Charts – In-Person Events Ranked #1 Among B2B Demand Generation Tactics

Generations

• eMarketer – Five Things to Keep in Mind About Millennial Shoppers in 2018
• Pew Research – Millennial life: How young adulthood today compares with prior generations
• eMarkerer – Millennials as Digital (and Nondigital) Shoppers
• Business Insider – Sales of nonalcoholic booze are on the rise — and it reveals a dark truth about social-media surveillance culture
• eMarketer – Millennials, All Grown Up [PODCAST]
• PR Daily – Report: Gen Z wants companies to take a stand, but risks loom large
• Pew Research – Most U.S. Teens See Anxiety and Depression as a Major Problem Among Their Peers

Influencer Marketing

• MediaPost – Influencer Study Puts Email Last In ROI
• eMarketer – Data Compliance Brings Added Cost to Influencer Marketing
• DigitalNewsDaily – Fake Followers Eating Into Brands’ Influencer Marketing Budgets
• eMarketer – Influencers and Instagram Stories: A Perfect Marriage?

Marketing

• Marketing Land – Digital agencies are hiring, focusing on retention in 2019
• VentureBeat – Blockchain marketing tech landscape grows 13x in 18 months
• Marketing Charts – What Are Demand Gen Marketers’ Top Priorities This Year?
• PublisherDaily – New Marketing Tech ‘Landscape’ Reveals Blockchain Explosion
• MarketingProfs – Do Marketers Think Their Strategies Are Successful? [Study]
• Marketing Land – Most companies have ‘orphaned’ SaaS apps in their stacks
• Marketing Charts – Emerging Market Research Techniques Seeing Higher Levels of Adoption
• eMarketer – Do Marketers Use Gender Stereotypes?
• SearchMarketingDaily – SEO: The Average Cost Of Marketing
• eMarketer – How Forbes Is Digitally Transforming Itself
• Marketing Charts – How Do High-Growth Professional Services Firms Market Themselves?
• eMarketer – How Big Is the Digital Economy, Really? [PODCAST]
• Business Insider – 2019 Marketing Hiring Trends Report from McKinley Marketing Partners
• Marketing Charts – Agencies’ New Business Worries Spike
• eMarketer – How Are Marketers Adapting to Data Privacy Laws?
• Statista – Trending Consulting Topics, 2016-2018
• Marketing Charts – What Skills Would Marketers Stake Their Future On?
• eMarketer – How Organizational Structures Obstruct Digital Transformation

Media Consumption

• AdAge – Super Bowl ratings drop, Google ad sales jump (again), and Adidas backtracks
• Statista – Oscars Viewership, 2000-2018
• eMarketer – For the Grammy Awards, a Struggle for Relevance [PODCAST]
• Pew Research – The Way U.S. Teens Spend Their Time Is Changing
• eMarketer – Esports Playing in the Big Leagues Now
• Statista – Super Bowl Viewership, 1990-2019

Mobile Marketing

• eMarketer – It’s a Mobile World After All [PODCAST]
• The Drum – In-app ad spend grows but KPIs slow to catch up, study finds
• Statista – Test Miles Driven By Self-Driving Car Companies
• eMarketer – The Future of Smartphones
• Mobile Marketing – Mobile Ad Fraud Problem Shows Little Sign Of Slowing Down – Report
• eMarketer – Holiday Shopping on Smartphones Led to Strong Ecommerce Growth
• MarTech Today – New survey: Consumers are texting to businesses that aren’t set up to respond
• eMarketer – Food Delivery Takes Off Thanks to QSRs Eager for a Slice of the Mobile Market

Online Reviews

• eMarketer – A Five-Star Rating and Recommendations from Strangers? Take My Money

Politics

• YouGov – What do you think about “Red Flag” bills?
• Gallup – Image of U.S. Leadership Now Poorer Than China’s
• Ipsos – Democrats and Republicans continue to disagree on the most important issues facing the country
• Statista – America’s Favorite on-Screen Presidents
• YouGov – Should Election Day be a holiday?
• Gallup – Solid Majority Still Opposes New Construction On Border Wall
• Ipsos – Americans report a bipartisan desire for transparent political financing laws
• Pew Research – Public Opinion and the Evolution Debate in the United States
• Reuters/Ipsos – American Perceptions on Gun Control
• Statista – Support For 70% Marginal Tax Rate By Party Affiliation
• YouGov – Future President Characteristics [PDF]
• Gallup – Trump Approval, Economic Confidence Rebound
• Pew Research – Climate Change Still Seen as the Top Global Threat, but Cyberattacks a Rising Concern
• Gallup – Record High Name Government as Most Important Problem
• Pew Research – Rift over gay rights comes as United Methodists in U.S. have become more accepting of homosexuality
• Gallup – Majority of Americans Now Consider Russia a Critical Threat
• YouGov – Which is more important: Gun rights or protecting people from gun violence?
• Gallup – Far Fewer Americans See North Korea as Greatest U.S. Enemy

Public Opinion

• Gallup – Americans’ Support for Affirmative Action Programs Rises
• Pew Research – Response rates in telephone surveys have resumed their decline
• Gallup – Americans Less Satisfied With Treatment of Minority Groups
• Pew Research – Most Americans Say Colleges Should Not Consider Race, Ethnicity in Admissions
• Gallup – Most Blacks Rate Race Relations With Whites as Bad
• YouGov – Self-Assessment Of Black History [PDF]

Retail Marketing

• eMarketer – How Much Will Retail Sales Grow This Year?
• eMarketer – Fallout from First Government Shutdown Leaves Retailers Wary of Another
• eMarketer – Dollar Stores’ Growth Opportunities—and Challenges
• eMarketer – The Challenge of Selling Toys in an Increasingly Digital World
• eMarketer – Is Scan-and-Go the Future of Retail?
• Marketing Charts – US Retail Sales Forecast to Grow by 3.8-4.4% Again This Year
• eMarketer – The State of US Apparel Shopping in Five Charts
• eMarketer – CPG Industry Struggles to Find Growth

Search

• Search Engine Land – How lucrative is local search?
• Marketing Charts – For Bing and Yahoo, Desktops Produce the Most Paid Search Clicks
• SearchInsider –Images Feed Search More Than Text, Study Finds
• Marketing Charts – Improving Page Speed Said Urgent, But Not A Top Priority For Marketers
• SearchInsider – Valentine’s Day Ad Spend Up, But Searches Down

Social Media

• UMass Dartmouth – Reassessing Both Social Media Tools & Paid vs. Free Social Advertising: The Evolving 2018 Inc. 500
• Moz – Do Businesses Really Use Google My Business Posts? A Case Study
• YouGov – Attitudes Toward Dating Apps [PDF]
• Marketing Charts – Stories Increasingly Becoming A Social Media Marketing Format of Choice
  
• Social Media Today – LinkedIn Reaches 610 Million Members
• eMarketer – Will Facebook’s Latest Scandal Affect Its Ad Business?
• Mashable – Instagram, Twitch, and other platforms helped creators make nearly $7 billion, study says
• Marketing Land – Snap topped $1 billion in revenue in 2018, stabilized user base in fourth quarter
• Marketing Charts – Inc. 500 Executives Brim With Enthusiasm for Social Media
• Statista – Tinder Subscribers, 2015-2018
• YouGov – Pinterest has blocked search terms related to vaccines or vaccinations to stop the spread of misinformation related to anti-vaccination posts. Do you agree or disagree with the site’s decision to block these terms?
• Statista – Twitter Monthly Active Users, 2011-2018
• eMarketer – The Long Shadow of Cambridge Analytica [PODCAST]
• Marketing Charts – How People Want to Engage with Brands on Social Media
• Statista – Facebook Growth, 2004-2018
• eMarketer – FaceTime Flap, Facebook Flub, Phone Fears [PODCAST]
• Marketing Charts – Instagram Stories Accounting for Growing Share of Facebook Ad Spend
• Statista – TikTok Downloads By Country
• eMarketer – Facebook Is Combining Aspects of Its Messaging Properties: What It Means for Advertisers and Users
  

Video Games

• Marketing Charts – US Video Game Industry Revenues Continue Double-Digit Growth in 2018

Video Marketing

• Buffer – Does Vertical Video Make a Difference? We Spent $6,000 on Tests to Find Out
• eMarketer – How Viewing Sports Globally Is Shifting to Streaming [PODCAST]
• Marketing Charts – Amazon Prime Estimated to Hit Subscriber Milestone in the US; Netflix Surges Forward, Too
• eMarketer – Sports Streaming in Latin America [PODCAST]
• Marketing Charts – How Are Adults Using TV Screens?
• eMarketer – Understanding Mobile Video Viewers [PODCAST]
• Marketing Charts – How Advertisers Use Different Video Platforms Across The Funnel