While AI is known for the way it automates various tasks from ad buying to song writing, it’s greatest strength may be in how it helps business professionals quickly make sense of large amounts of information.
In a February 2018 survey of 679 senior-level decision-makers in the US in the marketing, IT and operations fields conducted by Globant, about half of respondents said that AI could immediately improve their business by helping them surface consumer insights from massive data sets. For workers crunched on time, this is a promising feature. Read the rest at eMarketer.
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