Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice. For retailers, though, that figure drops to 26%. Financial services (83%) and healthcare (74%) are far bigger offenders.
Buyers worldwide were asked by Capgemini in February to rate the retailer they shopped at most often on different cybersecurity measures. Most (60%) said their primary retailer does an outstanding job of making sure their sites and apps are safe. Not surprisingly, based on the above findings from CA Technologies/Frost & Sullivan, the lowest marks were given to the transparency of personal or financial data (42%). Read the rest at eMarketer.
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