US smartphone users are more likely to use voice-enabled technology than those in the rest of the world.
A June 2017 study of smartphone owners worldwide from J. Walter Thompson (JWT), The Innovation Group (JWT’s in-house think tank) and Mindshare Futures found that just under half of US respondents (49%) used their voice assistants on a weekly basis, compared with 31% of global respondents.
The survey also turned up some evidence that international users haven’t found the experience to be a positive one: 18% of worldwide respondents said they had used voice-enabled technology just once or twice, compared with 10% in the US. Read the rest at eMarketer.
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