According to a new survey by Pew Research Center, most Americans suspect that made-up news is having an impact. About two-in-three U.S. adults (64%) say fabricated news stories cause a great deal of confusion about the basic facts of current issues and events. This sense is shared widely across incomes, education levels, partisan affiliations and most other demographic characteristics. These results come from a survey of 1,002 U.S. adults conducted from Dec. 1 to 4, 2016.
Though they sense these stories are spreading confusion, Americans express a fair amount of confidence in their own ability to detect fake news, with about four-in-ten (39%) feeling very confident that they can recognize news that is fabricated and another 45% feeling somewhat confident. Overall, about a third (32%) of Americans say they often see political news stories online that are made up. While it is difficult to measure the precise extent to which people actually see news that has been completely fabricated – given that news consumers could see but not recognize made-up news stories as well as mistake factual stories for false ones — these figures provide a high-level sense of the public’s perception of this kind of content. Read the rest at PewResearch.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.