American Sharing Economy Penetration, 2014-2020 [TABLE]

This year, 27.0 million US adults will use the sharing economy at least once, according to eMarketer’s first forecast on the subject. The number of users will grow by double digits through 2018, as more Americans flock to the convenience of services such as Airbnb and Uber.

eMarketer defines sharing economy users as adults who use an account at a community-based online service to coordinate peer-to-peer paid access to property, goods, or services at least once in a calendar year. The forecast also includes several other companies that allow users to book services or rent goods. eMarketer does not include online marketplaces, group buying, incorporated professional services or crowd-sourcing in its definition of the sharing economy.

This year, 15.0 million US adults will use a ride-sharing service or other sharing economy transportation service, a 20.5% increase over last year. While the segment will continue to grow through 2020, next year will be the last year of double-digit growth, as the segment matures. Read the rest at eMarketer.

Fathers’ Role In The Sharing Economy [PODCAST]

eMarketer’s Mark Dolliver discusses an often overlooked (albeit sometimes overhyped) demographic segment—dads.