![Future Areas Of Innovation [CHART]](https://trends.e-strategyblog.com/wp-content/uploads/2016/03/BCG-Shifts-Future-Areas-Innovation-Importance-Dec2015.png "Chart - Future Areas Of Innovation")
The speed of adopting new technology is the most rapidly increasing area of importance with perceived future impact on innovation and product development, according to the latest Global Innovation Survey [PDF] from Boston Consulting Group (BCG). By contrast, marketing is declining in perceived future impact, per the report. Still marketing innovations aren’t considered to be a hindrance to product development ROI.
Only 1 in 5 senior executive surveyed for the report said that marketing innovations are an obstacle to generating a return on their investments in innovation/product development. By comparison, development times that are too long – the leading obstacle – was indicated to be a challenge by 42% of respondents. Read the rest at MarketingCharts.
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